The Brain Audit – Book Review

Published Date: August 22, 2009

Publishing Co.: Psychotactics

Pages: 180

Goodreads Synopsis.

Rating: 4 out of 5 stars

Well yes, this isn’t my usual fair. It was a forced read by my boss. When your boss says, “Here read this and we’ll discuss it when you’re done,” you don’t really argue because there are far worse projects to take home from work and do on your own time.

This might seem on the outside like a simple, boring read about sales, but it’s more than that. It’s an in depth look at how people decide when and why to purchase your product or service. It shined a spotlight on thinking that I know I do myself when considering a purchase, but never really thought about other people coming to that decision in almost the exact same way.

One read through will have your brain popping with new ideas on how to make your customers happier, more confident and consistently returning to you. In turn, growing your business at a faster rate than you would have otherwise.

If you run a business, are ranked higher in a company or want to get in good with the boss, take the hour or so it takes to read this and flip your business model in a new and exciting direction.

Or don’t and keep putzing along with low sales.

Book Wyrm

I have to say that books could very well be the best invention ever. No joke.

Maybe it’s because I’ve always had an overactive imagination. I’ve never read a book that I didn’t finish. Whether I like it or not, I have to know how it ends. It will seriously bug me if I don’t know.

So the second best invention ever would clearly be the library. Now most books I read within a couple days (a couple hours if I’m uninterrupted) so this would make frequently buying books quite the expensive hobby. But some beautiful soul out there decided, “Hey. Let’s get a crap ton of books and let people read them for free.”

My favorite genre would probably be fantasy. This is a pretty wide category but so many things I like fit into it.

The very top of my list; George RR Martin’s A Song of Ice and Fire series. (Also known as the Game of Thrones series.) But no matter how good the HBO show (and that can be debatable in itself this last season) the books are even better. I couldn’t even begin to describe all the reasons that people should read this series. Just go buy the first book, read it and understand every single thing I just said.

Chuck Palahniuk is also a favorite author of mine. (Fight Club, Invisible Monsters, Choke, etc.)

In the last few months I’ve been trying out a lot of new authors. Laurell K. Hamilton and Charlaine Harris for example. Both have two or more series going and I can’t decide which series I like best.

I could probably talk books forever. Which would be why I am so damn excited that my local library is having a “Bag Sale”. This is where you bring a book bag and for $5 you can fill it up with all the used books you can fit! Second bag is FREE. You bet your sweet ass I’m bringing a second bag.

What are your favorite books or authors or genres and why?