The Brain Audit – Book Review

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Published Date: August 22, 2009

Publishing Co.: Psychotactics

Pages: 180

Goodreads Synopsis.

Rating: 4 out of 5 stars

Well yes, this isn’t my usual fair. It was a forced read by my boss. When your boss says, “Here read this and we’ll discuss it when you’re done,” you don’t really argue because there are far worse projects to take home from work and do on your own time.

This might seem on the outside like a simple, boring read about sales, but it’s more than that. It’s an in depth look at how people decide when and why to purchase your product or service. It shined a spotlight on thinking that I know I do myself when considering a purchase, but never really thought about other people coming to that decision in almost the exact same way.

One read through will have your brain popping with new ideas on how to make your customers happier, more confident and consistently returning to you. In turn, growing your business at a faster rate than you would have otherwise.

If you run a business, are ranked higher in a company or want to get in good with the boss, take the hour or so it takes to read this and flip your business model in a new and exciting direction.

Or don’t and keep putzing along with low sales.

14 thoughts on “The Brain Audit – Book Review

  1. I was in sales for a long time and thoroughly enjoyed the psychology behind it. In the end though my philosophy was a simple but effective one, treat people the way you want to be treated. Now, running my own business, I still use that simple sales philosophy. We had some dude come in to the showroom one day, years ago, who taught us how to speak and stand etc but to me it was crap because it wasn’t you being you. I think a lot of the time you’re either a sales person or you’re not. Book sounds interesting.

    1. I agree with you on all of that. I am not a salesperson by far but I think this will help better understand what problems people are looking for solutions to when they walk into the pharmacy and how I can best help them.

      1. I thought Americans call it a drug store? I said that to my daughter once and she freaked out because she thought I was going to go buy drugs, as in the not so legal ones, haha. After she said she was so relieved.

      2. Lol. Some people still call it a drug store but more and more are just saying pharmacy. Now in Michigan specifically, we’re considered weird because we call liquor stores, party stores.

      3. Part stores haha excellent. We call Pharmacies Chemists. We call liquor stores Bottle-O’s. Oh and how do lesbians hold their liquor? By the ears haha. Sorry but I’m guessing you’re ok with bad taste jokes haha

      4. Who knows? Haha we put O’s and A’s on the end of everything.
        John becomes JohnO
        David becomes DavO
        Gary becomes GazzA
        Fish n chip shop becomes Fisn n ChippO or Chippy as well haha. Bizarre language .
        “How’s it going” also becomes one work AZITGAARN hahaha. Crazy!

  2. I’m only surprised my boss hasn’t given me a similar reading assignment yet 😂
    I’m not in sales, but in client services but still we need to sell ourselves as a whole. That’s what i was told anyway…

    1. This book handles both products and services in almost the exact same manner. It was pretty intriguing and overall, once you change the way you’re thinking, pretty easy to implement as well.

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