Published Date: August 22, 2009
Publishing Co.: Psychotactics
Rating: 4 out of 5 stars
Well yes, this isn’t my usual fair. It was a forced read by my boss. When your boss says, “Here read this and we’ll discuss it when you’re done,” you don’t really argue because there are far worse projects to take home from work and do on your own time.
This might seem on the outside like a simple, boring read about sales, but it’s more than that. It’s an in depth look at how people decide when and why to purchase your product or service. It shined a spotlight on thinking that I know I do myself when considering a purchase, but never really thought about other people coming to that decision in almost the exact same way.
One read through will have your brain popping with new ideas on how to make your customers happier, more confident and consistently returning to you. In turn, growing your business at a faster rate than you would have otherwise.
If you run a business, are ranked higher in a company or want to get in good with the boss, take the hour or so it takes to read this and flip your business model in a new and exciting direction.
Or don’t and keep putzing along with low sales.